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A little about us...

Leading the Pack is run from our home workshop in York, North Yorkshire. It was started as a hobby, born in 2007 when I, Emily, was working as a full time kennel assistant for my local animal shelter. 

I loved my job, but it was heartbreaking to see the same dogs overlooked time and time again. I tried many ways to make the long-stay dogs stand out from the others. I would give them unique and unusual names (something that didn't always go down too well with management), but found that putting vibrant and eye-catching collars on them would help them stand out of the crowd. Collar choices were limited, especially when we were dependant on donations for all of our collars, so I decided to make them. Sadly, I had to stop working full time due to health issues, but could turn my attention to moulding my hobby into a business, and here we are.


I'm a 30-something wife and mum, to two-legged and four-legged kids! My favourite food is good old Yorkshire puddings! I've lived in York all my life, and studied ICT and art.


Dave is the resident DIYer, an ex-mechanic, he's always got his hand in something. He runs the big machinery for the business, and also does the running around for me! He runs on coffee and ham sandwiches, and likes big trucks!


Mog was a rescue kitty, who we lost in October 2020, at the grand old age of 18.5. He was with me through 4 house moves, two children, countless dogs and fosters, and was the resident cat-test cat at the kennels for four years. He seemed invincible, but sadly became sick and was gone within a few days.


Vernon was the original inspiration behind our branding. He was a long stay dog in my kennel block, waiting over 2 years for a forever family, so I took him home during the Easter break, and never took him back! Devestatingly, we lost him to cancer in Feb 2013.


Pandy was adopted in 2009, after being tied to the kennel gates with his two siblings. I named the trio Andy, Pandy and Pudding, but very quickly it became apparent that Pandy had epilepsy, and had to be separated from the others. He came home with me, and became best friends with Vernon. His hobbies include licking the floor, walking in circles, and barking at/running away from nothing! He's a special lad!


Echo was originally rescued from police kennels after her previous owner was incarcerated. She was your typical husky, liked to ignore me whenever she could, and always seemed to get her own way. We lost her in October 2019.


Colin is the baby of the muttley crew, although he's not a baby any more! He's also a typical husky boy, a big bouncy softy, although he does a good job guarding against delilvery men, noisy kids, and hedgehogs!

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